Roley is a road roller who loves to make up songs and frequently spins his eyes when he is excited. He is best friends with Bird.
Roley is a cheerful machine who can get excited and loves to "rock and roll". He's shown to be very musical and usually making up songs and singing them even at work. He spins his eyes when he's excited. He is a fond of animals.
Roley is a green road roller with a grey bell-shaped mouth. His rollers were gray in the stop-motion era but were changed to dark gray when the show transitioned into CGI in the Ready, Steady Build! spin-off. He has a yellow warning light on his cab.
Roley bears a very close resemblance to a Zettelmeyer diesel road roller.
In 2003, Jolly Roger (Amusement Rides LTD) made him as a kiddie ride that says 3 different phrases, including: "Rock n Roll!", "Oh! That is really cool, Bob!", and Can we fix it? Yes we can!", and plays the Bob the Builder theme tune. Also, in 2004, Jolly Roger made him as another kiddie ride, but this time with a video screen (normally there's a windscreen on the front). There are 2 push buttons on his dashboard (video option, one push button if standard). One button says "Rock n Roll!", whilst the other button says "Oh! That is really cool, Bob!".
Roley's movement sound effect is simply his front roller moving over the ground. This effect is heard regardless of the surface he is on. This rolling sound wasn't used in the Ready, Steady, Build! series.
Roley is male, but is female in the Swedish dub.
Like Lofty, he is voiced by female voice actresses in the US dub.